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Our 8th Annual 12x12 December Giveaway!

At this point, you’ve probably heard of our 12x12 December Giveaway! You may have been tagged by your friends a few million times from the 1st until the 12th of December for the past seven years! LOL. These giveaways have been getting bigger and bigger every year and are an amazing opportunity to get thousands of eyeballs on your growing business or brand during the busiest time of the year. This form of advertising is great for boosting brand awareness, generating sales and adding a tremendous amount of potential customers to your Instagram page.

*If you are a smaller business and want to apply to be a part of the small business day, find the information here


Here is what you get from us:

  • In feed Instagram posts dedicated to promoting your brand, product/service.

  • Instagram stories promoting your product/service, including a link sticker directly to your website & tags on each slide

  • Professional photography of your product/service for your unrestricted use on social media/website.

  • Instagram follower growth + targeted local exposure of your brand, product/service
    Each person who enters the giveaway is required to follow your brand, and tag their friends for their chance to win

  • We will send you the photos beforehand via email with a caption proposal for any edits and room to promote anything else you may have going on!

Here’s what we need from you:

  • Product/Service must be a minimum value of 400.00 each, the higher the value, the better it will perform! (We have had prizes submitted for over 3000.00 value!!)

  • There is a cost to participate. Cost to sponsor an individual day is 2000.00 CAD
    Think of this like an advertising campaign for your business. You are sponsoring an in feed posts and stories dedicated to your brand. You are investing in so much brand awareness and everyone will be sharing your name with so much excitement, especially around the holiday season!

  • We require two of each product/service, sometimes this part gets confusing so read carefully!
    One sent to us for photography purposes, and also for potential organic promotion in the future on the @alliebeckwith IG and or TikTok. And one that you will hold on to and ship to the winner! (We do not ship to the winner)

  • The bigger the prize, the higher the growth on Instagram

  • Applications open until October 15th, 2024

  • Selected applicants will be contacted, and prizes must be received to us by November 3rd, 2024 so we can shoot, plan content and send to you to view!

  • If you are local to Saint John, you can drop off your prize at the NB Box at 240 Millidge Ave between Monday - Friday 9am-3pm or Saturday 11am-5pm!

  • Try to choose prizes that can be shipped and are not strictly local, so you can get the most entries and exposure possible!

  • If you can afford to add more to your prize (like multiple winners) we encourage you to do so as this adds a lot of hype and excitement!

Another idea that has worked in the past is sponsoring an experience or prizes that may not directly relate to your business, but would still draw brand exposure and excitement and many many new followers none the less. Email us at hello@alliebeckwith.com if you need ideas! We gaged our audience and we have many ideas for what people would love to see this year!

Previous Prizes:

All inclusive trip to Cavendish Beach Music Festival from The Murphy Group

Macbook Air & Entire collection of sweatshirts from Beck.& Boyd

1000.00 shopping spree to Kit and Ace

All inclusive trip anywhere in the Maritimes plus an iPad from Atlantic Lotto

Free pizza for a year from Pizza Delight

Weekend getaway stay at Oceanstone Seaside Resort

30x40” acrylic painting by Allie Beckwith

500.00 travel credit from Marlin Travel

Louis Vuitton Neverfull handbag

Endy Mattress + pillows from Endy

And so many more! To see more ideas and to see which days have preformed the best, search the hashtag #alliegiveaway on Instagram

We can’t wait to see what you come up with!!


Selected applicants will be chosen based on what aligns best with the audience and what we think will preform best for your brand! Applicants chosen will be contacted with payment link once the lineup is chosen